An Post Roll Out Digital Banking Services Across Ireland
October 5, 2017
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London, UK. 5th October 2017 – Payment Cloud Technologies (PCT) is delighted to congratulate An Post on the launch of its national market campaign for its leading Smart Money Account.
The comprehensive national marketing campaign shows An Post investing a substantial amount in well-received advertisements across TV, radio, digital, social, press, direct mail and in- branch.
The clear popularity of Smart Account is also testament to An Post’s extensive market research, conducted to ensure that the account would be fit-for-purpose, and a genuinely innovative alternative to the ubiquity of mainstream financial product suites.
PCT is proud to partner an organisation with such commitment to the success of its product, and to have powered the development and launch of Smart Account from inception.
PCT partnered An Post in November 2016, helping the organisation to overcome the hurdles associated with forming a bank, including high set-up costs, the process of becoming an issuer, and rolling out branch training on a national scale.
PCT’s cloud-based digital banking platform bank.VISION was instrumental to this process, and has ensured that Smart Account is a payment account for ‘savvy people,’ with all the benefits of a standard current account and more.
Ian Clowes, CEO, Payment Cloud Technologies, said: ‘’PCT is delighted to share in the outstanding success of our partner and client, An Post. As a lead customer of our innovative digital banking platform, An Post has worked closely with PCT to deliver a dynamic current account alternative that truly meets the modern customer’s expectations. We look forward to building on Smart Account’s impressive uptake so far with continued success in the future.’’
Read the full press release here.
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